As you can find throughout the website there are several different items and themes available. Alör is purely about all things beautiful because that is what I am passionate about. What I wanted to share today is the meaning and mission about the brand.
Alör is about defining your beauty and embracing who you are despite the mainstream beauty standards that tell us we are not good enough, my goal is to let the world know we are each built the way we are for a reason and that reason is beautiful in itself. For girls who look like me who are under-represented and for girls who do not look like me. I want to promote Self-Love because it is lacking in our world which I believe consistently leads us to destruction. So we want to provide you the tools, tips and how to's, and support to get your confidence and self-love on 100!
ALÖR means to fascinate, charm and appeal; only by being oneself. We believe your natural self is the best way to attract the greatness you are destined.
Our tools/advice just assist you in the matter.
I have always adored beauty and feeling beautiful. Bits and Pieces from different areas of fashion, cosmetics, hair, all of it.... I love envisioning different looks and making a masterpiece combination. Not being able to find what I envisioned or create the look I was going for, whether due to not being made, or not available due to high costs, or even not for my body shape would be the ultimate vibe kill. This is one of the many reasons I wanted to get into the business that provides the materials needed to make all your envisioned looks come true and educate those who wanted/needed the same help. I was always creative with what I did have and people would always ask (amazingly throughout the tons of awkward stages I went through) how and what I did to achieve the look. So I also wanted to create a place everyone could find different, simple, yet stylish items or tips to put a look together that helps you define your version of Beauty.
What's your definition of beauty? Leave a comment of your go-to style!
You define your beauty! - Tay